Meet the Team Behind Soapbox Education
Rory Pullens
Chief Learning Officer
rory@soapbox.us
Rory is the architect and leader of the Soapbox Education Division. He is the former CEO of the Duke Ellington School of the Arts in Washington, DC; former Senior Executive Director of Arts Education for the Los Angeles Unified School District; former president of the Arts Schools Network; an adjunct professor at the University of Colorado; and a two-time Emmy nominee for arts education content he has created and produced. He is a seasoned education leader with decades of experience, a champion of curriculum innovation and cutting-edge technology, and a deep student of the socioeconomic and cultural forces that shape education.
Aaron Gibson
Director of Growth / Brand Ambassador
aaron@soapbox.us
Aaron brings over a decade of experience in software sales and technology in higher education. Driving strategic initiatives and helping achieve meaningful outcomes, he has defined his career by a commitment to customer advocacy and the ability to connect objectives with practical solutions that create value.
Beyond his professional career, Aaron is an accomplished musician and performer who gained national recognition as a semifinalist on Season 11 of NBC’s The Voice. His background in both business and the performing arts has cultivated a unique combination of leadership, creativity, adaptability, and interpersonal skills, enabling him to engage diverse audiences and build relationships in any environment.
About Soapbox Education
Kevin leads every division of Soapbox and drives its mission to revolutionize education through immersive technology, with a particular focus on holographic capture and interactive learning platforms. A former audio engineer, he co-founded Soapbox in 2022 and brings a rare blend of big-picture thinking and hands-on craft to the work.
Kevin Sellors
Chief Executive Officer
Ryan Sellors
Chief Operating Officer
Ryan is the co-founder and operational architect, ensuring seamless delivery of Soapbox's cutting-edge technology across all venues and clients. With a focus on scalable infrastructure and partner success, Ryan is approachable, results-driven, and dedicated to building strong relationships.
About Soapbox
What Sets Soapbox Apart
Human-First
In a world dominated by AI, Soapbox prides itself on filming authentic experiences with real artists. We archive and preserve human techniques, allowing students to learn directly from the source.
Artists
The Soapbox catalog features a variety of artists, songwriters, and musicians from diverse genres and cultures. Featuring upstart musicians, contemporary stars, and legendary icons, no other platform provides 3D content like Soapbox. We are the XR masterclass of artists, not in print or traditional video, but in holographic 3D!
Beyond Schools
Soapbox provides content for K-12 and higher education, but our reach is much broader. We partner with libraries, museums, and correctional facilities. We also produce a Thought-Leader Series for educator professional development and a Career Pathways series for young people pursuing careers in music and the arts.